Analyze+Media

Discovering Advertising Tricks

Much more work to do here. Need a checklist of tricks to watch out for, a lens through which children can examine commercials.

Time - are boring parts cut out, is time sped up to make motion appear faster

Angle of camera - what is emphasized and what is hidden by position of camera

What is affect of participants in commercial?

Are other devices used to increase excitement: music, animation...

Does a celebrity or model grace the commercial and grab your attention?

See this site: http://pbskids.org/dontbuyit/ This is a developmentally appropriate site for young children to learn about advertising strategies and purposes.